If you're a small business, Internet marketer, artist, or non-profit organization with limited dollars for marketing and promotions, not to worry: You can still get media coverage for your special event. Even if you’re just starting a business, planning your first art exhibit, or hosting a self-published book signing, there are PR strategies that can result in publicity for an activity you’re not certain the media will support.
Sure, it helps to know decision-makers at your local television stations, newspapers, and radio stations when seeking media coverage. But in the absence of already having those personal relationships in place, this free ebook -- How to Get Media Coverage Without Media Contacts -- offers proven publicity tactics and event management tips to increase your chances.
Written by yours truly, Viqi French, this information draws on my decade-plus of Public Relations and Promotions experience for advertising and PR agency clients such as Fannie Mae, McDonald's, The Bahamas, Toyota, General Mills, ExxonMobil, Western Union, Wal-Mart, and Tyson Foods. You'd think there would be little challenge in getting press for those big-name, Fortune 100s. But getting out the media isn't necessarily a cake walk for those companies, either. Which is where being fiercely strategic comes in.
So if you're planning an event such as an independent film screening, restaurant grand opening, music video or CD release party, art exhibit, fashion show, and other key activity to build your brand, be sure to download my free ebook on publicity. It contains quite a few insider marketing tips that'll help ensure the cameras are rolling and photographers are snapping when your 15-minutes finally arrives.
And of course, if you need help with press release writing or any other aspect of your PR project, please turn to us at PetLeopard.com for assistance!